Online Marketing is a marketing communication activities using the Internet media. At first using the static pages of HTML format that can be accessed by Internet users. That was the beginning of the website which then became a kind of 'online brochure' and even 'second office' for companies to show their identity to the world.
In online marketing development not only use media websites, but also email and other applications that run on top of the Internet protocol.
As part of its marketing activities using the Internet media, online advertising (advertising on the Internet) to the study of interest to marketers in particular and the general business world.
What is advertising on the Internet?
Initially, the Internet advertising in the media is to move the material which has been running ads in the mainstream media (television, magazines, newspapers) to the website. But in its development, utilization characteristics of the Internet media can maximize the results obtained through advertising activities on the Internet. This makes the media the Internet is now used as part of the marketing mix (marketing mix) with different approaches according to the characteristics of the media and the target audience to be achieved.
Activities prevalent in the Internet advertising in the media is put banner (banner ad). But the communication demands of an increasingly complex marketing is not enough just that way. It takes strategy, creativity and accurate measurement and mengkonvergensikan possibilities. For example, using a viral strategy through email marketing, developing product-specific site separate from the corporate site, webtorial design pages, create advert-gaming, compatibly with mobile marketing, online surveys / polls and other strategies.
In addition to advertising activities above, there are also advertising techniques that are cheaper and efficient, using search engines (Search Engine Otimization). With SEO, the website will be easily found on search engines and the higher the possibility to visit because of the current 80% of Internet users search for data by using search engines as the initial base searches.
There are many other possibilities in the development of advertising on the Internet. Together Jojashop.com online marketing consultant, you will be ready to achieve your online markerting campaign with an approach that effectively and efficiently.
In online marketing development not only use media websites, but also email and other applications that run on top of the Internet protocol.
As part of its marketing activities using the Internet media, online advertising (advertising on the Internet) to the study of interest to marketers in particular and the general business world.
What is advertising on the Internet?
Initially, the Internet advertising in the media is to move the material which has been running ads in the mainstream media (television, magazines, newspapers) to the website. But in its development, utilization characteristics of the Internet media can maximize the results obtained through advertising activities on the Internet. This makes the media the Internet is now used as part of the marketing mix (marketing mix) with different approaches according to the characteristics of the media and the target audience to be achieved.
Activities prevalent in the Internet advertising in the media is put banner (banner ad). But the communication demands of an increasingly complex marketing is not enough just that way. It takes strategy, creativity and accurate measurement and mengkonvergensikan possibilities. For example, using a viral strategy through email marketing, developing product-specific site separate from the corporate site, webtorial design pages, create advert-gaming, compatibly with mobile marketing, online surveys / polls and other strategies.
In addition to advertising activities above, there are also advertising techniques that are cheaper and efficient, using search engines (Search Engine Otimization). With SEO, the website will be easily found on search engines and the higher the possibility to visit because of the current 80% of Internet users search for data by using search engines as the initial base searches.
There are many other possibilities in the development of advertising on the Internet. Together Jojashop.com online marketing consultant, you will be ready to achieve your online markerting campaign with an approach that effectively and efficiently.
